MBA Digital Business

The MBA in Digital Business with specializations in Web Design and Development, and Search Engine Optimization (SEO), offered by UPES School of Business, responds to the growing demand for business professionals equipped with a holistic understanding of digital strategies. In an era where digitalization is redefining business paradigms, this program stands as a cornerstone for molding adept professionals.

The first specialization, Web Design and Development, presents a dynamic curriculum that converges business acumen with specialized tracks like fintech, digital marketing, and analytics. Devised in partnership with eminent IT and analytics firms, the program offers an all-encompassing learning experience. Esteemed faculty members at UPES, in conjunction with industry experts, deliver comprehensive training. This blend of academia and industry expertise ensures graduates are primed with a distinctive edge, ready to pioneer innovative digital solutions. The second specialization, Search Engine Optimization (SEO), focuses on a pivotal facet of contemporary business - enhancing online visibility. By optimizing websites and content strategically, graduates master the art of driving organic traffic through improved search engine rankings. In a competitive online landscape, the program cultivates skills that hold paramount significance for businesses aiming to thrive in the digital sphere.

Overall, the program bridges the gap between traditional business models and emerging digital frameworks. By embracing these specializations, students are poised to become trailblazers in a realm where digital proficiency is not only a competence but also a strategic imperative. The UPES School of Business' MBA in Digital Business instills a transformative vision that echoes the sentiment that "digital is the new standard for conducting business," ensuring graduates lead the digital charge across diverse industries.

• Undertake a significant dissertation project to showcase your in-depth knowledge and specialization in the areas of Web Design & Development and Search Engine Optimization.
• Gain hands-on experience through summer internships and live projects with companies, fostering real-world skills in digital business practices.
• Receive a well-rounded business education with courses covering finance, marketing, operations, strategy, and leadership, providing a strong grounding in business management principles.
• The MBA in Digital Business (Web Design & Development and Search Engine Optimization) program delves into the digital transformation of business processes and strategies, exploring emerging technologies, digital marketing, e-commerce, data analytics, and the integration of technology across business functions.
• Customize your learning with elective courses encompassing web design, front-end development, user experience (UX) design, programming languages, search engine optimization and web project management, tailoring your MBA to your specialization.
• Engage with industry experts through case studies, guest lectures, industry visits, and seminars, gaining valuable insights into the practical application of digital business concepts.

The future outlook for an MBA in Digital Business specializing in Web Design & Development and Search Engine Optimization (SEO) is highly promising due to the ongoing reliance of businesses on digital platforms and user-centric online experiences. This program equips professionals with a blend of business acumen, digital marketing expertise, and technical skills, enabling them to thrive in various domains. Key opportunities include excelling in the thriving e-commerce sector by creating visually appealing and user-friendly online stores. The integration of Artificial Intelligence (AI) and Machine Learning (ML) into web design and development processes offers avenues for creating intelligent and dynamic web experiences. Cybersecurity and data privacy concerns emphasize the need for professionals with secure coding practices and privacy integration skills. The program also opens doors to freelancing and entrepreneurship in the growing web design and development sector, as well as specializing in industry-specific web solutions for sectors like healthcare, finance, and education. Additionally, an MBA with a specialization in SEO presents excellent career prospects. The rising demand for SEO professionals offers opportunities in various industries, including digital marketing agencies, in-house SEO teams, e-commerce companies, content marketing roles, SEO consultancy, and entrepreneurship. As businesses focus on cybersecurity and data privacy, professionals with SEO expertise can contribute to secure coding practices and privacy measures. The combination of business management skills and SEO knowledge allows graduates to establish their own ventures or offer specialized services to clients, while also catering to industry-specific web solution needs.

Completing the MBA in Digital Business (Web Design & Development and Search Engine Optimization) program at UPES School of Business opens up a plethora of career opportunities. Graduates can embark on various paths such as UX/UI designers, web developers, digital product managers, e-commerce managers, digital marketing managers, web project managers, entrepreneurs/startup founders, product managers, and SEO managers. With the chance to explore career interests, collaborate with potential employers, and secure job placements across manufacturing, service, and consulting verticals, this program equips students to thrive in the dynamic world of digital business.

In recent years, the placement landscape for MBA in Digital Business (Web Design & Development and Search Engine Optimization) graduates at UPES School of Business has seen remarkable growth. Various sectors, including Digital Agencies, Technology Companies, E-commerce Firms, Marketing Agencies, Consulting Entities, Startups, and industry giants such as Flipkart, Reliance Industries, Adani, GMR, Accenture, Deloitte, Xiaomi, TATA Croma, and Fractal Analytics, have consistently extended enticing career prospects to these students. Moreover, an array of emerging startups is enthusiastically recruiting these postgraduates, underscoring the program's relevance. The diverse roles encompass Digital Marketing Manager, E-commerce Specialist, E-commerce Manager, Product Manager, Procurement Analyst, and Business Analyst. Starting salaries for fresh MBA in Digital Business graduates typically range from INR 4-15 lakh per annum, reflective of individual competencies, knowledge, and experiences.

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Interested students must meet the following minimum eligibility criteria for the MBA in Digital Business (specializing in Web Design & Development and Search Engine Optimization): Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream.

The selection criteria for individuals who wish to pursue an MBA in Digital Business (specializing in Web Design & Development and Search Engine Optimization) at UPES rely on the performance of each candidate in UPESMET / National Level Exams/ CUET followed by Personal Interview.

Student Speak

Artificial intelligence, Digital marketing, Digital transformation, Start your startup, Business analytics, International business, Operations/ Project Management, Financial Analysis and Services, Family Business and Entrepreneurship.