BA Journalism & Mass Communication (Digital)

The BA Journalism and Mass Communication (Digital) program offered by UPES School of Modern Media is a comprehensive three-year course divided into six semesters. The program aims to provide students with a thorough understanding of various aspects of mass media, focusing on the digital landscape. It bridges the gap between theory and practice, with a strong emphasis on real-world knowledge and hands-on experience.

The Media Management, Public Policy, and Strategic Communications specialization prepares students for roles in media management, public affairs, strategic communications, and policy analysis. It covers social media strategies, content management, and effective communication techniques for media, corporations, policy institutions, and startups. Digital Publishing/Website Management specialization focuses on managing online presence and engaging audiences through various platforms. Graduates are equipped to excel in digital publishing and website management roles, offering expertise in the digital media landscape.

In the Social Media and Search Engine Optimization specialization, students learn social media tools, content creation, marketing strategies, and SEO skills. They are trained in strategic use of search engine algorithms, on-page/off-page optimization, and improving search engine rankings and site visibility. Data Analytics and Visualization specialization equips students with data analytics skills, focusing on strategic use of data algorithms, visualization techniques, and improving online presence to engage audiences effectively.

• The BA Journalism & Mass Communication (Digital) program offers industry internships, on-the-job training, and major projects, providing students with practical experience and preparing them for diverse roles in the media and entertainment industry.
• Graduates have the flexibility to either enter the media and entertainment sector in various job roles or pursue doctoral research, allowing them to explore academic avenues in the field.
• Students receive training from top-notch media professionals, ensuring they learn from experienced practitioners and stay updated with industry trends.
• The School of Modern Media boasts ultramodern studios and labs, enabling students to gain comprehensive knowledge of digital production and hands-on experience with cutting-edge technology.
• Emphasis on practical learning through internships and projects equips students with real-world skills, making them job-ready upon graduation.
• The BA Journalism & Mass Communication (Digital) program's well-designed curriculum covers various aspects of digital media and communication, ensuring students acquire a broad skillset for a successful career in the industry.

The future of the BA Journalism & Mass Communication (Digital) program is poised for groundbreaking changes in the media industry, incorporating data-driven decision making, AI integration, and targeted messaging. Graduates will excel in cross-platform communication, utilizing social media and micro-influencers to engage diverse audiences effectively. Ethics, transparency, and crisis communication skills will play a crucial role in shaping public discourse and building trust. Advocacy journalism and visual storytelling will be prominent, emphasizing sustainability and social responsibility. Students will learn to leverage various media formats, analyze data for informative narratives, and utilize AI for content creation and delivery. Digital media entrepreneurship, remote work skills, and environmental coverage will be focal points. AI and automation in social media and SEO strategies will be explored, along with influencer marketing and virtual reality integration. The curriculum prioritizes cross-platform integration, niche marketing, and community building, preparing graduates to create impactful and relevant content. Graduates will be proficient storytellers, skilled in AI and data analytics, and will make a profound impact in the evolving media landscape.

After completing the BA Journalism & Mass Communication (Digital) program at UPES School of Modern Media, graduates are equipped with a diverse skill set to excel in the dynamic media industry. They can pursue exciting career opportunities as digital journalists, content creators, social media managers, digital marketing specialists, multimedia producers, and communication strategists. With a strong foundation in journalism principles and digital media technologies, graduates can thrive in news agencies, online publications, broadcasting companies, advertising firms, public relations agencies, and various digital media platforms. The program's comprehensive curriculum, combined with practical experiences and industry exposure, empowers students to become versatile professionals who can adapt and succeed in the ever-evolving digital landscape.

The BA Journalism & Mass Communication (Digital) program at UPES School of Modern Media boasts a highly promising placement record. Renowned media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, tv9, ABP News, and others actively recruit students from this program, offering attractive employment prospects. Moreover, numerous mid-sized content start-ups also show a keen interest in hiring these graduates. The average starting salary for freshers in this field ranges between INR 4-10 lakh per annum, with variations depending on the individual's skills, knowledge, and exposure to the industry.

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Interested students must meet the minimum eligibility criteria for BA Journalism & Mass Communication (Digital) as stated below: 50% 10th & 12th Any Stream.

Selection for the BA Journalism & Mass Communication (Digital) program, offered by UPES School of Modern Media, is determined by the individual's performance in Personal Interview.

Dean Speak | School of Modern Media

Social Media, Digital Marketing, Media Management, Public Policy and Strategic Communications, Search Engine Optimisation, Digital Publishing/Website Management, Digital Content Creation: Videos, Digital Content Creation: Audio/Podcasts