Integrated B.Des.-M.Des. Product Design

The Integrated B.Des.-M.Des. Product Design program is designed to provide students with a comprehensive education in the field of product design. The curriculum is structured to gradually expose students to increasingly complex subjects, ensuring they develop a strong foundation in the discipline. By prioritizing a process-oriented approach, the program encourages collaboration and teamwork among students, fostering a dynamic and interactive learning environment.

One of the key features of this program is the opportunity for students to engage in collaborative projects with industry partners, government agencies, and multinational corporations. This practical experience allows students to apply their theoretical knowledge to real-world scenarios, gaining valuable insights into the industry and building their professional network. Such projects also help students develop crucial skills in project management, communication, and problem-solving.

The program places a strong emphasis on interdisciplinary work, recognizing the importance of integrating various fields and perspectives in product design. Students are trained to consider not only the functional aspects of a product but also its performance, usability, aesthetics, and value. This holistic approach equips graduates with the ability to create innovative and marketable products that meet the evolving needs of customers in today's competitive global marketplace.

• Well-equipped classrooms feature cutting-edge technology, including high-quality studios for working with various materials, top-notch surface finish and color facilities, and an extensive collection of digital design tools like Cintiq, ensuring students have access to the latest tools and equipment for precision and accuracy.
• The Integrated B.Des.-M.Des. Product Design program goes beyond product design and encompasses interdisciplinary subjects such as electronics, robotics, mechatronics, and computer science. These labs provide students with a well-rounded education, fostering a broader understanding of design principles and their practical applications.
• In addition to traditional design spaces, we offer specialized studios like a photography studio and an AR VR Studio. These dedicated spaces enable students to expand their skill sets and explore new dimensions in design, incorporating emerging technologies and visual mediums.
• The program has established valuable partnerships with esteemed entities such as Maruti, Hettich, CNHi, Mozaic Design, and Desmania Design. These collaborations provide students with opportunities for real-world exposure, industry insights, internships, and potential employment prospects, enhancing their professional development.
• With access to a wide range of materials and advanced facilities, students can gain practical experience in working with wood, metal, plastic, ceramics, and other mediums. This hands-on approach enables them to develop a comprehensive understanding of materials and their applications in product design.
• The Integrated B.Des.-M.Des. Product Design program aims to provide a holistic learning experience, combining theoretical knowledge with practical skills. By fostering an environment that encourages creativity, critical thinking, and collaboration, students are prepared to excel as versatile and well-rounded product designers.

The future scope of the Integrated B.Des.-M.Des. Product Design program is promising and exciting. The industry is witnessing a shift towards user experience (UX) design, emphasizing intuitive and aesthetically pleasing products. Emerging technologies like augmented reality, artificial intelligence, and the Internet of Things are being integrated into designs to create interactive and personalized experiences. Sustainability is a key focus, with designers using eco-friendly materials and creating recyclable or biodegradable products. Customization is gaining importance, allowing consumers to personalize products according to their preferences. Collaboration with professionals from various fields is essential to design products that meet business goals and consumer needs. Digital advancements enable virtual prototyping, reducing costs and time associated with physical prototypes. The future of product design lies in the convergence of user experience, technology integration, sustainability, personalization, cross-functional collaboration, and virtual prototyping.

The Integrated B.Des.-M.Des. Product Design program offers a plethora of career opportunities. Graduates can pursue a career as a materials and goods specialist, ensuring seamless production by coordinating timely deliveries. Another common career path is becoming a product designer, involved in the entire lifecycle of physical and digital product design, from initial concepts to final implementation. Small businesses often seek product developers who can create innovative products and enhance existing ones, aligning them with customer requirements. These professionals collaborate with marketing, engineering, and manufacturing teams, fostering a holistic approach to product development.

The following potential professional paths are available for students who specialize in Product Design.

• Product Designer
• Product Developer
• Product Integration Planner

The Integrated B.Des.-M.Des. Product Design program is renowned for its excellent faculty, extensive industry connections, and committed cluster leaders. With a growing emphasis on UX/UI design in the development of successful digital products, this program provides excellent placement prospects. The rising demand for skilled professionals in product design is taken into consideration, offering graduates promising job opportunities. They are well-prepared to pursue fulfilling careers in product design, product planning, and product development, thriving in these dynamic and constantly evolving fields.

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The minimum eligibility criteria for Integrated B.Des.-M.Des. Product Design to be fulfilled by interested students is as follows: Minimum 50% marks at Higher and Senior Secondary Level (X and XII any Stream).

The process of selection criteria for students interested in pursuing Integrated B.Des.-M.Des. Product Design offered by UPES is based on the individual's performance in National Level (NID/NIFT/CEED)/ UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview.