Integrated B.Des.-M.Des. Interaction Design

The Integrated B.Des.-M.Des. Interaction Design program is designed to provide students with a comprehensive understanding of interaction design principles and equip them with the necessary skills to excel in this field. The program focuses on developing a creative mindset and expertise in various aspects of interaction design, including information and navigation design, system design, user interface design, cognitive ergonomics, and user behavioural modeling.

Throughout the program, students will engage in a range of practical exercises and projects to enhance their problem-solving abilities and design thinking. They will also learn to empathize with clients and target consumers, understanding their needs and preferences to create engaging and intuitive user experiences. The curriculum combines theoretical knowledge with hands-on learning, ensuring that students gain a deep understanding of the principles and practices of interaction design.

Upon completion of the program, graduates will be well-prepared for a variety of roles in the industry. They will have the skills and expertise to work as user experience designers, user interface designers, interaction designers, service experience designers, and UX architects. Additionally, the program aims to foster entrepreneurial acumen and business acuity, preparing students to excel in a professional environment and potentially pursue entrepreneurial ventures in the field of interaction design.

• The Integrated B.Des.-M.Des. Interaction Design program offers access to a state-of-the-art studio equipped with the latest AR/VR tools and technologies, including head-mounted displays, motion controllers, and haptic feedback devices, enabling students to create captivating immersive experiences.
• Students have access to a wide range of advanced devices such as Arduino and Raspberry Pi microcontrollers, smart materials, 3D printers, and more, allowing them to conceptualize and develop interactive systems with sensors, actuators, and electronics components.
• The studio houses an array of drones, providing students with opportunities to explore the use of autonomous systems in interactive experiences, such as aerial photography, surveillance, and other applications.
• The Integrated B.Des.-M.Des. Interaction Design program offers an exceptional chance for students to gain expertise in the latest technologies and methodologies used in the field of interactive design, ensuring they stay at the forefront of industry trends.
• The studio's advanced equipment and facilities create an ideal environment for students to nurture their creativity and enhance their skills in the exhilarating domain of interaction design.
• The UPES School of Design boasts top-notch facilities and infrastructure, providing students with a conducive learning environment to excel in their studies and future careers in the field of user experience and interaction design.

The future scope of the Integrated B.Des.-M.Des. Interaction Design program is extremely promising. Global research reveals that user interface design is currently the most in-demand profession in the design and planning field, experiencing a remarkable job growth of up to 30%. Industry giants like Apple and Facebook have recognized the significance of design and invested substantial resources to stay ahead of the competition and broaden their influence. This trend opens up exciting prospects for UX/UI designers, who can explore fresh avenues to develop captivating interfaces for cutting-edge technologies such as artificial intelligence, virtual and augmented reality, and the Internet of Things (IoT). With the increasing emphasis on user experience and the rapid advancement of technology, the Integrated B.Des.-M.Des. Interaction Design program offers a solid foundation and promising career opportunities in this rapidly evolving field.

The Integrated B.Des.-M.Des. Interaction Design program offers students a unique chance to cultivate business skills and entrepreneurial thinking alongside their creative abilities. Through in-depth exploration of information and navigation design, system design, interaction design, user interface design, and user behavioural modeling, students gain valuable expertise.

The following potential professional paths are available for students specializing in Interaction Design.

• UX Designer
• UI Designer
• Service Experience Designer
• UX Architect
• Entrepreneur

With the continuous expansion of the UX/UI design field, the Integrated B.Des.-M.Des. Interaction Design program presents excellent placement opportunities. As companies place a growing emphasis on digital platforms, the importance of UX/UI design in developing successful digital products and services becomes increasingly apparent. This program offers a promising career path, taking into account the rising demand for professionals skilled in interaction design. Graduates of this program are well-positioned to secure rewarding job prospects in the ever-evolving fields of UX/UI design, virtual and augmented reality.

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The minimum eligibility criteria for Integrated B.Des.-M.Des. Interaction Design to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).

The process of selection criteria for students interested in pursuing Integrated B.Des.-M.Des. Interaction Design offered by UPES is based on the individual's performance in National Level (NID/NIFT/CEED)/ UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview.