BA Journalism and Mass Communication (Digital) – Media Management, Public Policy and Strategic Communications

The BA Journalism and Mass Communication (Digital) – Media Management, Public Policy, and Strategic Communications program at UPES is a comprehensive three-year degree that provides students with a well-rounded education in various aspects of mass media and digital communications. The curriculum spans six semesters and is designed to equip students with the necessary skills and knowledge to thrive in the ever-evolving media industries on a global scale. This program offers a unique blend of theoretical knowledge and practical experience, ensuring that students are well-prepared to enter the professional world upon graduation. By collaborating with industry experts, the students have the opportunity to gain real-world insights and expertise, which enhances their learning experience.

The specialization in Media Management, Public Policy, and Strategic Communications is particularly valuable in today's media landscape, where social media plays a pivotal role in shaping public opinion and policy decisions. Through this specialization, students learn how to harness the power of social media tools, master content creation, and develop effective marketing strategies. They also gain expertise in managing online presence, engaging audiences, and implementing successful communication and policy initiatives.

Upon completion of the BA Journalism and Mass Communication (Digital) – Media Management, Public Policy, and Strategic Communications program, graduates are equipped with the skills and knowledge to excel in various roles within the media, corporate, policy institutions, and startup sectors. Whether pursuing a career in media management, public affairs, strategic communications, or policy analysis, this program prepares students to be proficient digital storytellers and effective communicators in today's rapidly changing media landscape.

• BA Journalism and Mass Communication (Digital) program offers industry internships, on-the-job training, and major projects, providing students with practical experience and insights into the media and entertainment sector.
• Graduates can choose from a range of job roles in the media and entertainment industry or opt for doctoral research, enabling them to pursue academic excellence in their chosen field.
• Students receive training from top media professionals, ensuring they learn from industry experts and stay updated with the latest trends and practices.
• The School of Modern Media boasts ultramodern studios and lab facilities, allowing students to gain hands-on experience in various aspects of digital production.
• The BA Journalism and Mass Communication (Digital) - Media Management, Public Policy, and Strategic Communications program focuses on nurturing well-rounded professionals equipped with a blend of theoretical knowledge and practical expertise in media management, public policy, and strategic communications.
• The curriculum emphasizes digital media practices, preparing students to thrive in the dynamic and rapidly evolving digital landscape of the media industry.

The future scope of the BA Journalism and Mass Communication (Digital) - Media Management, Public Policy, and Strategic Communications program is highly promising, with trends focusing on data-driven decision making, AI integration, and targeted messaging. Graduates will need to excel in cross-platform communication, utilizing social media and micro-influencers effectively. Crucial skills include ethics, transparency, and crisis communication. Advocacy journalism and visual storytelling will also gain prominence, and graduates must address sustainability and social responsibility in their communication strategies. By embracing these trends, they will adeptly navigate the evolving media landscape, shape public discourse, and create positive impacts in their respective fields.

After completing the BA Journalism and Mass Communication (Digital) - Media Management, Public Policy, and Strategic Communications program from UPES School of Modern Media, graduates can explore diverse and promising career opportunities in the dynamic media landscape. Equipped with comprehensive knowledge in media management, public policy, and strategic communications, they can excel as media managers, communication strategists, public relations specialists, and digital content creators in various industries such as journalism, advertising, corporate communication, and public affairs. With a strong foundation in both traditional and digital media practices, graduates are poised to adapt and thrive in the ever-evolving world of communication, making them sought-after professionals in the global media arena.

The BA Journalism and Mass Communication (Digital) - Media Management, Public Policy, and Strategic Communications program presents promising placement opportunities. Renowned media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, TV9, ABP News, and others offer attractive job prospects. Moreover, numerous mid-sized content start-ups actively seek to employ graduates from this program. Freshers can expect a starting salary ranging from INR 4 to 10 lakh per annum, contingent on their skills, knowledge, and exposure.

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Interested students must meet the minimum eligibility criteria for BA Journalism and Mass Communication (Digital) - Media Management, Public Policy, and Strategic Communications as mentioned below: 50% 10th & 12th Any Stream.

The selection criteria for students interested in the BA Journalism and Mass Communication (Digital) - Media Management, Public Policy, and Strategic Communications program offered by UPES School of Modern Media rely on the individual's performance in Personal Interview.

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