MBA in Digital Business (Web Design & Development)

UPES School of Business offers an MBA in Digital Business (Web Design & Development) to meet the growing demand for business professionals with a unique blend of cross-functional expertise and digital skills. This program recognizes the need for individuals who can design business systems and processes using advanced tools and techniques in the digital era. The recent pandemic has further highlighted the importance of innovative business models that minimize manual intervention and enable seamless transactions across the business value chain.

The MBA in Digital Business (Web Design & Development) program at UPES School of Business is tailored to equip students with specialized expertise in specific domains, including fintech, digital marketing, analytics, and more. The curriculum is designed in collaboration with renowned IT and analytics firms, ensuring its relevance to the industry's current needs. Students will benefit from comprehensive training delivered by esteemed faculty members who are experts in their respective fields. Moreover, industry professionals will also contribute their insights and practical knowledge, providing students with a holistic learning experience.

By enrolling in this program, graduates will gain a significant competitive advantage over their peers who have pursued more general MBA programs. As businesses continue to undergo digital transformation, professionals with domain-specific knowledge in web design and development will be highly sought after. With their specialized skill set, graduates will be well-equipped to drive the creation, management, and transformation of traditional business practices in an increasingly digital landscape.

• Core courses in finance, marketing, strategy, operations, leadership, and business ethics provide a strong foundation in general business management principles.
• Students undertake a major project (dissertation) to delve deeper into a specific area of interest and showcase their expertise in web design and development.
• Summer internships and live projects with companies offer real-world exposure and opportunities to apply knowledge in finance, marketing, operations, strategy, and leadership.
• The MBA in Digital Business program emphasizes the digital transformation of business processes and strategies, covering emerging technologies, digital marketing, e-commerce, data analytics, and the impact of technology on various business functions.
• Elective courses within the MBA program allow students to specialize in web design and development, covering topics such as web programming languages, responsive design, UX design, and web project management.
• Students benefit from industry visits, guest lectures, and real-world case studies, while the UPES School of Business provides state-of-the-art facilities, including modern smart classrooms, an Analytics Lab, a well-stocked library, and advanced analytical tools.

The future scope of an MBA in Digital Business with a specialization in Web Design and Development is bright. Businesses are increasingly relying on digital platforms and user-centric web experiences, creating numerous opportunities for professionals with this skill set. In the booming e-commerce industry, individuals with a blend of business acumen, digital marketing knowledge, and web design and development skills can contribute to the success of online stores by creating visually appealing and user-friendly interfaces. The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies into web design and development processes presents prospects for professionals to create intelligent and dynamic web experiences. Additionally, the growing importance of cybersecurity and data privacy compliance opens avenues for experts in web design and development to implement secure coding practices and privacy measures. The demand for web design and development services continues to rise, enabling professionals to work as freelancers or start their own agencies. Furthermore, various industries such as healthcare, finance, and education require specialized web solutions, allowing professionals with expertise in digital business and web design to specialize in creating industry-specific web applications and platforms. With an MBA in Digital Business, individuals can combine their management skills with web design and development expertise to establish their own ventures or offer specialized services to clients.

The MBA program in Digital Business, focusing on Web Design and Development at UPES School of Business, offers a wide range of career opportunities. Students have the chance to delve into their career interests, collaborate with prospective employers, and potentially secure job placements. The field of digital business encompasses various industries and functions, providing diverse career prospects. Students can explore job opportunities in business manufacturing, service, and consulting domains, thereby expanding their career options.

The following professional paths in the field of Digital Business are available for students to pursue.

• UI/UX Designer
• Web Developer
• Digital Product Manager
• E-commerce Manager
• Digital Marketing Manager
• Web Project Manager
• Entrepreneur

In recent years, there has been a notable improvement in job placements for students pursuing an MBA in Digital Business with a focus on Web Design and Development. Numerous esteemed companies such as Flipkart, Reliance Industries, Adani, GMR, Accenture, Deloitte, Xiaomi, TATA Croma, and Fractal Analytics, alongside various digital agencies, technology companies, e-commerce companies, marketing agencies, consulting firms, and startups, provide attractive employment opportunities for these graduates. Moreover, there is a growing interest among medium-sized startups in hiring MBA in Digital Business postgraduates. The range of job roles available for MBA graduates includes Digital Marketing Manager, E-commerce Specialist, E-commerce Manager, Product Manager, Procurement Analyst, and Business Analyst. The starting salary for fresh MBA in Digital Business graduates typically falls within the range of INR 4-15 lakh per annum. The salary offered is contingent upon the candidate's skills, knowledge, and exposure.

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The minimum eligibility criteria for MBA in Digital Business (Web Design & Development) to be fulfilled by interested students is as follows: Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream.

The process of selection criteria for students interested in pursuing MBA in Digital Business (Web Design & Development) offered by UPES is based on the individual's performance in UPESMET / National Level Exams/ CUET followed by Personal Interview.