Bachelor of Commerce – E-Commerce

The B.Com (Hons) in E-Commerce program at UPES School of Business is a comprehensive undergraduate program designed for students who aspire to build a career in the e-commerce industry. The curriculum of this program integrates theoretical and practical components of study, providing students with a well-rounded education in the field of e-commerce.

Throughout the program, students are exposed to the latest trends and technologies in the e-commerce industry. They learn essential skills such as digital marketing, supply chain management, web development, and more. The program also emphasizes hands-on experience through on-the-job training and internships, allowing students to apply their knowledge in real-world scenarios. Moreover, students are encouraged to undertake a research-based dissertation, which serves as a culmination of their intensive study.

The faculty members of the program are experienced professionals from the e-commerce industry, bringing their real-world expertise to the classroom. This ensures that students gain valuable insights and practical knowledge that are relevant to the industry. By the end of the program, students are equipped with the knowledge and skills necessary to excel in various roles within the e-commerce, banking, and insurance sectors.

• Students undertake major projects and live projects with companies, allowing them to apply their knowledge in real-world situations and gain hands-on experience.
• Opportunities for student and faculty exchange, research projects, seminars, conferences, and internships provide a global perspective and enhance industry-relevant knowledge and skills.
• Students of B.Com (Hons) in E-Commerce program are exposed to real-world case studies, industry visits, and guest lectures from industry experts, keeping them up to date with the latest trends, practices, and developments in the e-commerce industry.
• The UPES School of Business offers modern smart classrooms, a well-equipped Analytics Lab, a well-stocked library, and advanced analytical tools, providing students with a conducive learning environment.
• Students gain proficiency in software and technology used in e-commerce, including web development, coding, and web/social analytics, equipping them with essential skills for the industry.
• Interaction with industry experts and participation in industry events, conferences, and guest lectures enable students to build valuable professional networks and explore future career opportunities in the e-commerce industry.

The B.Com (Hons) in E-Commerce program offers a promising future with continuous growth and advancements in technology. The field is driven by increasing internet penetration, mobile technology, and changing consumer preferences. Professionals in this field should focus on mobile-friendly design, mobile payment systems, and responsive user interfaces to cater to the growing mobile customer base. Artificial Intelligence (AI) revolutionizes E-Commerce through personalized shopping experiences, predictive analytics, and chatbot interactions. Understanding AI technologies is crucial for professionals to improve customer experiences. Data analytics plays a vital role in understanding consumer behavior and optimizing marketing strategies. Seamless shopping experiences across multiple channels, personalized product recommendations, and sustainable practices are key factors for success. Voice-based shopping experiences and cross-border E-Commerce provide additional opportunities for growth. Maintaining online security is essential, requiring professionals to stay updated on cybersecurity practices and data protection regulations. To thrive in this field, professionals must stay updated on emerging trends, enhance digital skills, and adapt to evolving technologies through continuous learning and staying abreast of industry developments.

Graduates holding a B.Com (Hons) in E-Commerce have numerous career paths available to them. They can pursue roles like e-commerce manager, digital marketing specialist, online store manager, e-commerce consultant, web analyst, or even become an e-commerce entrepreneur. These career opportunities are spread across diverse sectors, such as retail, e-commerce platforms, digital marketing agencies, consulting firms, and technology companies. The UPES School of Business offers a comprehensive Bachelor of Commerce - e-Commerce program that equips students with the necessary skills and knowledge to excel in the thriving e-commerce industry.

Below are the professional paths in the field of E-Commerce that the students may choose to pursue.

• E-commerce Manager
• Digital Marketing Manager
• Web Developer
• Business Analyst
• Supply Chain Manager
• Entrepreneur

The B.Com (Hons) in E-Commerce program offered by UPES School of Business provides students with an excellent foundation for a successful career in the rapidly growing field of e-commerce. The program focuses on equipping students with essential skills in online marketing, digital retailing, supply chain management, and data analytics, among others, to thrive in the digital marketplace. UPES School of Business ensures that students receive comprehensive industry exposure through internships, industry visits, and guest lectures from industry experts, enabling them to understand the practical aspects of e-commerce. With its strong industry connections and a curriculum tailored to meet the demands of the digital economy, the program prepares students for a wide range of job opportunities in e-commerce companies, digital marketing agencies, retail organizations, and start-ups. Graduates of the program are well-equipped to contribute effectively to the dynamic and evolving world of e-commerce. The starting salary for Bachelor of Commerce - E Commerce freshers is typically between INR 6-10 lakh per annum. The salary offered depends on the candidate's skills, knowledge, and exposure.

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The minimum eligibility criteria for B.Com (Hons) in E-Commerce to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.

The process of selection criteria for students interested in pursuing B.Com (Hons) in E-Commerce offered by UPES is based on the individual's performance in Personal Interview.